PRIVACY POLICY

Your privacy is important to us. This policy explains how we collect, use, and protect your personal information.

Last updated: January 2025

1. Information We Collect

We collect information you provide directly to us, such as when you create an account, make a purchase, contact us, or sign up for our newsletter.

Personal Information:

  • Name and contact information (email, phone, address)
  • Payment information (credit card details, billing address)
  • Account credentials (username, password)
  • Communication preferences and marketing consents

Automatically Collected Information:

  • Device information (IP address, browser type, operating system)
  • Usage data (pages visited, time spent, click patterns)
  • Cookies and similar tracking technologies
  • Location data (if you enable location services)

2. How We Use Your Information

We use the information we collect to provide, maintain, and improve our services, process transactions, and communicate with you.

Primary Uses:

  • Process and fulfill your orders
  • Provide customer support and respond to inquiries
  • Send order confirmations and shipping updates
  • Improve our website and services
  • Prevent fraud and ensure security

Marketing Communications:

  • Send promotional emails about new products and offers
  • Provide personalized recommendations
  • Conduct surveys and market research
  • Send newsletters and updates (with your consent)

3. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this policy.

We May Share Information With:

  • Service Providers: Payment processors, shipping companies, email service providers
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with mergers, acquisitions, or asset sales
  • Consent: When you have given explicit permission

All third-party service providers are contractually obligated to keep your information confidential and use it only for the purposes we specify.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Security Measures Include:

  • SSL encryption for data transmission
  • Secure payment processing systems
  • Regular security audits and updates
  • Access controls and employee training
  • Data backup and recovery procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content.

Types of Cookies We Use:

  • Essential Cookies: Required for basic site functionality
  • Performance Cookies: Help us understand how visitors use our site
  • Functional Cookies: Remember your preferences and settings
  • Marketing Cookies: Used to deliver relevant advertisements

You can control cookies through your browser settings. However, disabling certain cookies may affect site functionality.

6. Your Rights and Choices

You have certain rights regarding your personal information, subject to applicable laws.

Your Rights Include:

  • Access: Request a copy of your personal information
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your personal information
  • Portability: Receive your data in a portable format
  • Opt-out: Unsubscribe from marketing communications

To exercise these rights, please contact us using the information provided at the end of this policy. We will respond to your request within a reasonable timeframe.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

Retention Periods:

  • Account Information: Until account deletion or 3 years of inactivity
  • Transaction Records: 7 years for tax and legal compliance
  • Marketing Data: Until you opt-out or 2 years of inactivity
  • Support Communications: 3 years from last contact

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information during such transfers.

For transfers outside Australia, we use standard contractual clauses or other legally recognized mechanisms to ensure your data receives adequate protection.

9. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

Your continued use of our services after any changes constitutes acceptance of the updated policy.

11. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

Emeline Publications Australia

Privacy Officer

c/- Renniks Group Pty Ltd

Unit 6, 30 Perry Street

Matraville NSW 2036

Business Hours: Monday - Friday, 9:30am to 4:00pm AEST